The video iPod can be a wonderful tool for just about anyone in the advertising industry. Whether you are involved in TV production, or client servicing, this iPod gives you fast and easy access to your media. The video iPod can take you through the whole TVC process from pre-production with animatics and story boards, through to post production offlines, onlines, then into the TVC library and archive.The Original Cut offers a range of editing services to assist with your needs as well as a seamless integration with your client approvals.

We have compiled this simple guide to getting the most out of your video iPod. We also offer a consultancy if you would like help with your video iPod on your personal computer, or setting up a whole library archive system. If you have any queries please email us.

Approvals
If you are on location, or just out of the office with a client, it can sometimes be a hassle showing videos on a laptop. The video iPod is a fast, simple and easy way of transporting and viewing edits of your latest TVCs for approval. With the optional AV Kit you can also plug your iPod into a TV for large screen viewing.

TVC Library and Archive
Using iTunes you can make up a new playlist with the information you need, and group them all together according to clients, brands, campaigns or key numbers. See the pics below for examples of how you might do this.

The iTunes database has to be the fastest way of finding any commercial you are looking for. The same blindingly fast speed that happens with song searches can happen with video. Start typing in any information that relates to the encoded clip and you will instantly get all commercials within that category. You can then play the commercial directly from within iTunes; hit one button for full screen playback; or synchronise with your iPod for playback on the same machine. This works equally well on your desktop, or laptop computer. From here it is a snap to making a playlist of relevant TVCs for your iPod.

The Original Cut can encode all your commercials on your personal machine, or setup a central server for the whole agency or your production company. Either way you will be able to quickly find exactly the commercial you are looking for.

Gone are the days of having to go to the tape room to dig out old Umatics, Betas, miniDV, or VHS. Everything can be instantly viewable and downloaded to your iPod.